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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Chuck Hemann, Ken Burbary
Publisher: Que

Oct 17, 2013 - It's the biggest companies that are making the biggest investment in analytics; the gulf between the national/global and local yawns wider in the digital age. Content marketing is no longer a buzz word. According to IBM 90% of the data in the world today has been created in the last two years alone. Sep 6, 2011 - I think that perhaps what people mean when they talk about being “data-driven” is the need for a heightened awareness of the numerous source of data and information we have available in the digital world, enough so that we are are collectively trying to create is “increasingly data-informed and data-aware businesses and business people” who integrate the wide array of knowledge we can generate about digital consumers into the traditional decisioning process. Not in the rote, paperwork-and-process sense of HR. Dec 20, 2012 - What can we expect in the 2013 with regards in the world of digital marketing? Big Data comes from a It involves using social customer data and analytics to refine marketing. There is so much data that analysing it and making sense of it has grown into a field of its own. The Financial Times, long a leader in analytics, is making new pushes, and Schibsted, arguably the most digitally advanced big news company in the world, is investing substantially in customer intelligence. Dec 16, 2013 - Editor's Note: This is part of an ongoing series of interviews with digital marketing thought leaders.